Beauty Review · vegan makeup · Vegan Skincare

Best Of Vegan Higher-End Makeup

     Veganism and makeup are two of my biggest passions in life, and I am forever thankful for the progressive, ethical brands that fight animal cruelty every day by choosing to not test their products on innocent, sentient beings.

       Every single day, animals are tortured by having chemicals put in their eyes, injected into their bodies, and rubbed onto their shaven, bare skin. These animals suffer chemical burns, inflammation, and disfiguration so that we can enjoy our daily beauty products. Many animals die from these testing conditions.

     Is animal testing necessary? No. Advancements in technology and testing capabilities now allow us to produce safe products easily and efficiently without cruelty to animals. So, what does this say about us as human beings (wise men) to support these companies that continue to hold on to such unnecessarily cruel practices?

     When shopping through the shampoo aisles of Target or considering buying that new lipstick at Sephora, it is so easy for us to remain disconnected to the animal testing practices that must have occurred in order for that product to be on the shelves. All it takes is a little bit of conscious shopping and sometimes a quick Google search to actively fight for these innocent beings.

     You would think it would be hard or expensive to solely purchase products that are cruelty-free, but it’s actually incredibly easy! Many brands found in Sephora, Ulta, Target, and your local grocery store are fighting animal-testing- You just have to know which brands to look out for!

     Here is a list of some of my favorite higher-end makeup brands and products that do not test their products on animals:

~Kat Von D~

     According to, “Kat Von D Beauty never tests on animals- and never will. Although the FDA hasn’t established a regulation for what it means to be ‘vegan,’ we define it as a product that does not contain any animal products or by-products, and has not been tested on animals. Kat Von D Beauty products marked #VeganAlert indicate that the finished product is vegan.”

 The following products are 100% vegan:

                Alchemist Holographic Palette, Everlasting Liquid Lipstick, Ink Liner, Lock-It (Brightening Powder, Concealer, Concealer Crème, Concealer Brush #40, Foundation Brush #10, Hydrating Primer, Liquid Foundation, Makeup Setting Mist, Powder Foundation, Precision Powder Brush #25, Setting Powder, Setting Powder Brush #20), Pastel Goth Eyeshadow Palette, Shade + Light (Face Contour Brush, Eye Contour Brush), Studded Kiss Lipstick, Tattoo Brow, Tattoo Liner, & Unlock-It Makeup Remover Wipes, Lightning Liner (Shades: Amadeus, Bach, Fyfe, Gould, Hex, Hyde, Jett, Juno, Ludwig), Metal Crush (Shades: Doce, Electric Warrior, Paranoid, Thrasher, Thunderstruck), & Shade + Light Eye Contour Quad (Shade: Sage)

Screenshot (76)(I LOVE this setting spray!! It keeps my naturally shiny & oily skin matte all day long.)



                According to, “NARS does not test on animals, nor do we have any other parties, such as suppliers, conduct any animal testing on our behalf. We are continually evaluating alternatives to animal derived ingredients and have replaced many ingredients with vegetable derived substitutes. However, certain NARS products may contain animal derivatives, such as lanolin.”


Image: Google Fair Use

~Urban Decay~

     Urban Decay’s animal testing policy is found on, and claims that “Urban Decay is a cruelty-free brand and is committed to ending animal testing. We do not test our products on animals, nor do we allow others to test on our behalf. Additionally, we require our suppliers to certify that the raw materials used in the manufacture of our products are not tested on animals. Our Brand is certified by both PETA and The Leaping Bunny Program (CCIC) as cruelty-free.

     Urban Decay certifies that our products marked vegan do not contain any animal-derived ingredients. We have an ongoing initiative with our laboratories to not only create shades (and entire product lines) that are vegan from the start, but also to identify which of our non-vegan products can be converted.”

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(This UD blush in “Bang” is fantastic, and you only need a TINY amount to give yourself a natural flushed look!)


     According to, “As a cruelty-free brand, Hourglass does not incorporate animal testing into our development phase or at the production level. We do not provide authorization to any third-parties to perform animal testing on our products. In addition, Hourglass does not retail within any country that requires animal testing.” Regarding 100% vegan products, “Many Hourglass products are produced without animal-derived ingredients.”


 Image: Google Fair Use

~Too Faced~

      When asked if Too Faced tests their products on animals, they claimed on, “No way, Too Faced loves animals! Our products are totally cruelty-free.” They also provide an extensive list on their website of their products that are Vegan-friendly, as they contain no animal bi-products.


(GUYS seriously BEST foundation EVER! This is my holy grail foundation, hands down!)

~Anastasia Beverly Hills~

     I was unable to find their animal testing policy on, but this brand is PETA certified cruelty-free!

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(#1- I love Nicole Guerriero and have watched her on YouTube for years, so of course I had to support her! #2- Freaking GLOW UP, y’all. This palette has every shade of highlight that you could ever need. I highly recommend!)

     I feel that it is necessary to note some of the controversy in the vegan beauty community regarding a couple of these brands’ parent companies. Ultimately, some of these brands are owned by larger companies that do test on animals. This is obviously up to your own discretion to purchase and support from the smaller cruelty-free companies that are umbrella-ed under the larger ones.

     My personal point of view on this topic is that the more people that purchase from cruelty-free endorsed brands, raise awareness on this very urgent issue, and put money toward products that did not involve animal testing in the production process, the bigger impact we can have on what testing decisions the larger companies make.

Every single purchase you make is a VOTE for that product, its’ company, and everything it stands for. Purchasing products that are cruelty-free and refusing to purchase products that did involve animal-cruelty is one of the most influential things you can do for the animals.

It’s super easy to make the ethical choice when shopping, dolls. Make the connection between your shopping habits and everything that had to occur for that product to reach the shelves. Then, make the switch and go makeup vegan.

XOXO Mindful Madeline

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